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Reach the best audience in all of media. Become a WPR sponsor today.
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WPR Audience Profile
Age
Income
Education
Public radio listeners are:
- Independent, discriminating shoppers; they tend to privilege quality over price.
- Socially responsible, curious, creative, independent lifelong learners.
- More likely to hold management positions and work in professional occupations.
The Halo Effect
Three in four listeners say their opinion of a company is more positive when they learn that it sponsors public radio.
(Source: GfK MRI Doublebase 2010. NPR Profile 2011, published by NPR Audience Insight & Research.)
Sponsorship Opportunities
On Air Sponsorships
Reach our amazing audience with 15-second radio announcements
- 488,000 listeners each week
- Regional or Statewide
- Ideas Network or NPR News & Classical Music Network
Digital Sponsorships
Be seen on some of the most popular websites in public media
- 2.3 million website visitors each year
- Your logo and message with a click through to your site
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