Business Sponsorship

Reach the best audience in all of media. Become a WPR sponsor today.

Quote from Tom Boldt, CEO of The Boldt Company: We sponsor Wisconsin Public Radio because it is a leader in its field.

Outstanding Political Coverage.

No Political Ads.

WPR provides comprehensive non-partisan political coverage of local, statewide and national issues, without any political ads. How can that benefit you this election season?

  • Public radio listening typically increases during election cycles meaning more people hear your message.
  • WPR’s standard rates and availability remain unchanged for businesses and agencies.
  • Your message will never be bumped for a political ad.
  • Your message will never be sandwiched between loud and inflammatory ads of any sort.
  • Public radio listeners are loyal and love to support businesses that support the free, independent and research-based journalism that WPR and NPR provide.

WPR Audience Profile




A pie chart that shows the age breakdown of NPR listeners with the largest piece being 65 and up.
A pie chart that shows the income breakdown of NPR listeners with the largest piece being 100-249K
A pie chart that shows the age breakdown of NPR listeners with the largest piece being 4+ years of college.

Public radio listeners are:

  • Independent, discriminating shoppers; they tend to privilege quality over price.
  • Socially responsible, curious, creative, independent lifelong learners.
  • More likely to hold management positions and work in professional occupations.
  • The median household income of an NPR News listener is about $111,900, compared to the national average of about $79,200.

The Halo Effect

Three in four listeners say their opinion of a company is more positive when they learn that it sponsors public radio.

On-Air Sponsorships

Reach our amazing audience with 15-second radio announcements

  • Over 368,000 listeners each week
  • Regional or statewide
  • The Ideas Network or NPR News & Music Network

Digital Sponsorships

Be seen on some of the most popular websites in public media

  • Average of 1 million pageviews each month
  • Your logo and message with a click through to your site