A watchdog group says campaign spending reached a state record of $93 million during Wisconsin’s 2018 gubernatorial race between Republican Scott Walker and Democrat Tony Evers.
A review by the group Wisconsin Democracy Campaign found that Walker and outside backers invested roughly $58 million into the former governor’s failed attempt at a third term. The Wisconsin State Journal reported that Evers and outside groups put about $35 million into the campaign that ended in his victory.
Campaign spending last year topped the 2014 gubernatorial race between Walker and Democrat Mary Burke by $11 million.
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Matt Rothschild, the executive director of the Wisconsin Democracy Campaign, said big spending gives campaigns an advantage but doesn’t guarantee a win.
Rothschild expects the 2022 race for governor to top $100 million.
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