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Women’s group overcomes years of challenges to develop new swim pond in rural Wisconsin village

When the price tag for a new pool came in at $2.4M, a nonprofit, Friends of McKellar Park Inc, opted for a more natural $300K swim pond

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A construction site of new swim pond
In southwestern Wisconsin, a new swim pond takes shape as the excavation process begins in May 2025. Photo courtesy Friends of McKellar Park

Marsha Crooks fondly remembers spending her childhood summer days at the McKellar Park Pool in the village of Blanchardville. 

“It was a place to see your friends in the summer, for high school kids to have jobs, for our fire and EMS to have dive training,” Crooks told WPR’s “Wisconsin Today.” “Many of us learned how to swim [there], myself included.”

For six years, the community has gone without this summer gathering spot. Decades of leaks and crumbling infrastructure led the village to close the almost 60-year-old pool in 2019. Yet Crooks and six local women knew that with enough people working together, a repaired pool would bring the rural community together again. 

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Despite their determination, the women had no idea what kind of obstacles they would face. But their vision evolved to meet the challenges. And now, the rural community of nearly 800 people in southwestern Wisconsin is eagerly awaiting the opening this summer of a new swim pond. 

Women form nonprofit to raise funds 

In order to raise money to repair a new pool, the group founded the nonprofit Friends of McKellar Park Inc shortly after the closure. Jody Moen, the nonprofit’s president, told “Wisconsin Today” that that allowed the organization more power to raise funds and apply for grants. 

“Then, it became that it couldn’t be repaired,” she said. “We were going to have to replace it.”

Then, the COVID-19 pandemic hit. 

“We started our first big fundraising event right before COVID shut the world down,” Crooks said. “When we resurfaced after COVID, the cost of this pool just kept climbing and climbing.” 

Seven women from Friends of McKellar Park
From left to right, members of the Friends of McKellar Park: Kim Marty, Marsha Crooks, Deb Ames, Beth Kundert, Terry Litchfield, Jody Moen, and Dawn Cockroft. Photo courtesy Friends of McKellar Park

Moen explained that the price tag to rebuild the McKellar Public Pool would eventually reach $2.4 million. Despite costs, nonprofit members pushed forward to raise more than $750,000 through events, donations and pledges.

“We were [applying] for lots of grants, but nobody wants to fund an outdoor pool in these communities anymore,” Crooks said. 

Last fall, the group began exploring a cheaper alternative to a swimming pool that gave a nod to historic Blanchardville: a swim pond. 

In 1939, a group of men, earning $20 to $40 a week, dug a swimming hole by hand, according to the Blanchardville Historical Society. The pond lasted until the late 1960s before it eventually transitioned into a cement pool. 

Black and white photo of children wading
In the 1960s, Bruce A. Johnson, Sandy (Johnson) Bowen, and Sue (Johnson) Massey enjoy the Blanchardville McKellar Park swimming pond. Photo courtesy Sue Massey

Last year, the village board approved the swim pond project enthusiastically, since it had a much smaller price tag of $300,000, Moen said. 

She said after the pond opens, the group plans to build a new shelter with showers, bathrooms, storage and concessions. 

“We’ve gotten a really good following of people that just consistently send money or support us in some way or another,” Moen said. 

Two children sit at a homemade bake sale stand in a yard, with a sign reading Proposed Pool Plan and baked goods displayed on the table.
Two kids in Blanchardville, Wis., hold a lemonade stand in 2021 to raise funds for the McKellar Park pool. The pair donated more than $350 to the project. Photo courtesy Friends of McKellar Park

New swim pond offers natural ecosystem

With the grand opening now less than two months away, Crooks said the group’s collaboration with Wisconsin Lake & Pond Resource and General Engineering Company is why the swim pond is becoming a reality.

“It’ll be very clean,” Crooks said. “Our swim pond will have a synthetic liner, so it’s not going to be a mud bottom.” 

The 10-foot-deep pond will have a live-in cleaner, too. 

“We’re told by Wisconsin Lake & Pond Resource that if you release a bass or two into the pond, they’ll take care of all those things we don’t want in there, and they control their own population,” she said. 

Moen said the group will continue fundraising in the years to come to pay its management partner to treat the water with algaecides and herbicides to ensure 6 to 8 feet of water clarity. 

“With the money that we’ve raised so far, we’ve been investing in [certificates of deposit] to keep that going,” she said.

Families of all ages will soon venture onto the pond to enjoy inflatables on the water, as well as have a place again for CPR and lifeguard training.

Crooks said it’s finally sinking in as to how the pool will contribute to the community in the decades to come.

“That’s why we continue to persevere and persist through all of these challenges with our fundraising,” she said. 

Engineering plan of a pond showing elevation contours
Swim pond design created by the Wisconsin Lake & Pond Resources shows elevation contours, proposed water features, batting cages and more. Photo courtesy Friends of McKellar Park

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