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Racine-based Rogan’s Shoes sold to national retailer

Shoe Carnival paid $45M for Wisconsin retailer with 50-year history

Rogan's Shoes in Oshkosh, Wisconsin.
A Rogan’s Shoes store is seen in Oshkosh on Feb. 15, 2024. The Racine-based retailer was recently acquired by Shoe Carnival. Joe Schulz/WPR

Racine-based Rogan’s Shoes has been sold to one of the nation’s biggest family footwear retailers.

Shoe Carnival announced Tuesday that it acquired Rogan’s for $45 million. The company estimated its purchase will generate $84 million in sales, and $10 million in operating income. 

Shoe Carnival said the acquisition is part of a strategy to become the nation’s leading family footwear retailer with a target of operating over 500 stores by 2028.

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Rogan’s Shoes CEO Pat Rogan said in a statement he’s excited about the opportunities for the local company as it becomes part of Shoe Carnival.

“We share a strong focus on customers and employees and this transaction provides the additional scale and expertise to drive future growth, create efficiencies and expand profitability with that shared focus as the foundation,” he said.

Rogan’s was founded in 1971. It has 28 stores across Wisconsin, Minnesota and Illinois, and over 600 employees. Shoe Carnival has over 400 stores in 36 states and Puerto Rico.

In a statement, Shoe Carnival President and CEO Mark Worden said Rogan’s has built a recognized and trusted brand over the past five decades in Wisconsin.

“They have established a clear market leadership position in Wisconsin for work and family footwear, with a compelling assortment, great customer service, and a highly committed team of employees,” he said.