In the beer industry, everything old is new again.In a market dominated by Budweiser, imports, and craft beers, classic brands owned by Pabst, such as Blue Ribbon, Schlitz, and Old Style, are making a come-back, with some of the most steadily-growing sales in the business.And those old beers have gone back to their original formulas, and are being brewed once again in Wisconsin. Joining Terry Bell with more, is beer industry analyst Eric Shepherd…
News with a little more humanity
WPR’s “Wisconsin Today” newsletter keeps you connected to the state you love without feeling overwhelmed. No paywall. No agenda. No corporate filter.
Wisconsin Public Radio, © Copyright 2025, Board of Regents of the University of Wisconsin System and Wisconsin Educational Communications Board.






