Milwaukee Bucks forward Wesley Matthews might be best known for playing basketball, but when he thinks about his time playing sports at Madison's Memorial High School, it's soccer that comes to mind first.
"I would never have known anything about soccer if it wasn't for gym class," he said. "Through that, I'm just trying to think of all the things that it's opened the door for me — like, I met one of my best friends, to this day, still my best friend through soccer, and his parents are my mom's best friends, and his little brother is like my little brother."
Matthews said soccer has also helped him bond with his Bucks teammates.
"Playing soccer created conversation pieces with stars that I'm 10 years older than," he said. "You just never know."
Matthews is helping the Madison Public Schools Foundation raise a minimum goal of $250,000 to fill the gap between what Madison schools' budgets can cover and what they need to offer an up-to-date, comprehensive P.E. class and reduce financial barriers to participating in school sports. He's seeding the fund with $50,000 of his own money and matching up to an additional $50,000.
The fundraiser is called "Play Every Day."
"Play and movement are so fundamentally important to happiness and doing well," said Melinda Heinritz, president of the foundation. "Part of this too is ensuring that our kids have a good K-12 experience around physical activity, but also trying to build habits of a lifetime."
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Heinritz said the foundation was thinking about the statistic that teachers spend $500 to $1,000 of their own money on supplies when it was trying to narrow down where to focus the next initiative. After input from teachers, organizers honed in on physical education.
"That phys ed teacher taking the time to participate opened our eyes to: there are other kinds of supply gaps that we wouldn't even have thought of if we hadn't brought teachers in to tell us about what this looks like on a day-to-day basis for them," she said.
Heinritz said they heard about teachers having to use beach balls to teach soccer because they'd ordered soccer balls that hadn't arrived, and other equipment barriers that made it hard to get students involved in sports.
Physical education also felt like an important place to focus attention, and dollars, after the pandemic disrupted traditional education and play in a lot of ways, said Matthews and Heinritz. Many public playgrounds around the state closed in the early months of the pandemic, when scientists hadn't yet determined that COVID-19 wasn't easily spread over surfaces. Schools kept P.E. classes during virtual learning, but they tended to look different, since they were based around things kids could do on their own or without any gym equipment.
"A lot of socialization skills and a lot of interaction — everything that we do on the day to day — a lot of these kids did not get to receive, so the importance of it now, I think, is even grander because you're trying to make up for a window that you can't necessarily get back," said Matthews. "I think now it is even more important to...interact, to engage."
Matthews said the recent devastation of the mass shooting in Uvalde drove home for him how much communities need to rally around their schools, and make sure students have everything they need to thrive.
"We've seen devastation on the highest level, let's see promise on the highest level," he said. "It takes community involvement, it takes community care to realize that these are our youth, whether they're your kids or not, these are our youth, and they're only going to be as great as we can help them be."