The Art and Science of Presidential Rhetoric

Air Date:
Heard On University Of The Air
The idea that the Kennedy White House was immersed in the arts and intellectualism is a false one, according to UW professor Craig Werner.

One of the most famous of cold War speeches is JFK’s address to citizens of a divided Berlin on June 26, 1963-a speech epitomizing the divide between the US and its Allies on one side of the Berlin Wall and the Soviet Union and its buffer states on the other. During the Cold War, several US presidents used rhetoric to project US power and intentions to a world audience. What were their methods?

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