Why Naming Rights Matter To Companies, Warming Centers Around The State

Air Date:
Heard On The Morning Show
Players warm up at the Fiserv Forum before an NBA preseason basketball game between the Milwaukee Bucks and the Chicago Bulls Wednesday, Oct. 3, 2018, in Milwaukee. (Morry Gash/AP Photo)

The announcement of a future name change for Milwaukee’s Miller Park has seen mixed reactions from fans. We learn why naming rights appeal to companies and what they have to gain. We also talk about locations around the state that will serve as warming shelters during this week’s expected frigid temps.

Featured in this Show

  • Why Companies Shell Out Big Bucks For Naming Rights

    Fans of the Milwaukee Brewers are no stranger to Miller Park, the team’s home field. But starting in 2021, the stadium will have a new name. In a deal announced last week, American Family Insurance will replace Miller Brewing as the park’s naming rights sponsor. It’s just the latest example of a company spending big bucks to put their name on a stadium, pavilion or building. We talk with a marketing expert about why companies are willing to spend millions of dollars for these rights, as well as the benefits and possible drawbacks.

  • Warming Shelters An Option In Some Communities During Cold Weather

    With temperatures – and wind chills – reaching historic lows this week, we check in with two guests about warming centers in Wisconsin and the services they provide. We also learn about their needs as they support community members.

Episode Credits

  • Kate Archer Kent Host
  • Chris Malina Producer
  • Breann Schossow Producer
  • Steve Noll Guest
  • MaiGer Moua Guest
  • Emily Kenney Guest
  • Sarah Hopefl Technical Director