When Companies Go Political

Air Date:
Heard On The Morning Show
T-Mobile Super Bowl ad
This photo provided by T-Mobile shows a scene from the company’s Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. T-Mobile via AP Photo

A new survey shows that most Americans care about companies’ positions on political and social issues. We discuss why consumers put so much weight on those matters and how businesses evaluate the customers they may gain with those they may lose.

Episode Credits

  • Glen Moberg Host
  • Bill Martens Producer
  • Jason Mollica Guest