Once a Badger, always a Badger: Diane Nordstrom on her career in sports communications

Air Date:
Heard On The Larry Meiller Show
The Wisconsin team raises their arms as they line up on the court after the match.
The Badgers volleyball team celebrates with the student section after sweeping Florida Gulf Coast in a tournament game Saturday, Dec. 4, 2021, at UW-Madison. Angela Major/WPR

Diane Nordstrom, the associate director of brand communications at UW-Madison, is retiring after more than three decades with the Badgers. We talk with her about the world of sports communications and how it’s changing.

Episode Credits

  • Larry Meiller Host
  • Clara Neupert Producer
  • Trina La Susa Technical Director
  • Diane Nordstrom Guest