When brands are constantly marketing to consumer desires --"natural" ingredients, companies that give back, organic, grass fed, BPA free, etc -- it can be hard to find which brands and products are truly safe and family friendly. One of the largest groups concerned with non-toxic and organic products are mothers who often feel personally responsible for protecting their children from synthetic chemicals. We talk to the author and researcher behind a new book that takes a look at how the chemical industry has a great grip on our products and how to navigate that world as a consumer.