For those who are locals, the long-running bar, restaurant, bowling alley and ballroom known as Chet & Emil's in Birnamwood, WI is a familiar spot. For our guest, it's where he grew up. Now living in Duluth, we talk to a former Wisconsinite who grew up above the bar his grandfather owned about how the iconic bar signs like the Pabst Blue Ribbon have become the center of one of his photography projects.