Melissa Atkins Wardy is the founder of Pigtail Pals & Ballcap Buddies, a company that sells empowering and inspirational children’s apparel and products, and Redefine Girly, a blog focused on the issue of the sexualization of girls. She is the cofounder of The Brave Girls Alliance, a gender equality think tank and advocacy group dedicated to communicating with and influencing media, corporations, and retailers. She has appeared on CNN, FOX News, BlogHer, and in Ms. Magazine. She lives in Janesville, Wisconsin, with her husband and two children.