Mark Rhoda-Reis is the Director of the International Agribusiness Center, or IABC, at the Wisconsin Department of Agriculture, Trade and Consumer Protection, or DATCP. He has extensive private sector business development experience for a broad range of industries in markets in the U.S, Central and South America, Europe, Asia, Oceania, and the Middle East. Prior to his time at DATCP, he was responsible for trade development in Mexico and foreign direct investment promotion and attraction with the Wisconsin Economic Development Corporation (WEDC).