Brian Udermann is a professor in the Department of Exercise and Sport Science at the University of Wisconsin-La Crosse. He’s the author of “25 Ways to Cure the Hiccups: Uncovering the Truth Behind 101 Common Myths and Misconceptions.”2015 book: “TV Rots Your Brain … Or Does It? Was Mom Wrong?: The Truth About 101 Myths, Urban Legends, and Old Wives Tales”