Ayelet Fishbach [eye-YELL-eht FIHSH-bak] is a professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She studies social psychology, management and consumer behavior.
Ayelet Fishbach [eye-YELL-eht FIHSH-bak] is a professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She studies social psychology, management and consumer behavior.