Wisconsin Bike-Maker Still has a Brand in Retired Tour de France Champion

By

World-champion cyclist Lance Armstrong says even if he’s retired from competitive racing, he’s in a “lifelong relationship” with Trek Bicycle, based in Waterloo.Brian Bull reports…

Text over image reads Grateful for members like you! Make your 2025 tax-deductible gift before Dec. 31. Red button below says Donate Now. Background shows a pomegranate and nuts.

News with a little more humanity

WPR’s “Wisconsin Today” newsletter keeps you connected to the state you love without feeling overwhelmed. No paywall. No agenda. No corporate filter.

This field is for validation purposes and should be left unchanged.

Related Stories