Scholar Analyzes Negative Ads in Presidential Race


When the candidates spared on the issue of negative campaign ads during Wednesday night’s debate, it was University of Wisconsin research that was cited.Barry Burden is a professor of Political Science at U-W and a member of the Wisconsin Advertising Project.Wisc Ads tracks political ads in over 100 television markets.Professor Burden talked to WPR’s Terry Bell about this campaign season’s batch…

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