Joel Brennan, former top cabinet official for Gov. Tony Evers, has joined the Democratic primary for governor, vowing to “stand up to Trump’s dysfunction” and be “laser-focused” on improving peoples’ lives if elected.
In a campaign launch video released Thursday, Brennan discussed growing up with 10 siblings in Wisconsin in a family that was “long on potential, although sometimes a little short on resources.” Brennan talks about working a variety of jobs to get through college and boasts that his first car didn’t even have working taillights.
Brennan described getting a call from Gov. Tony Evers in 2018, asking him to lead the Department of Administration “as his top cabinet official.” Brennan served in that role from 2019 through 2021. During that time, he said the administration put the state on firmer financial footing and generated a state budget surplus of nearly $4 billion. He also said they “stood up to the extremists” and offered assistance to thousands of small businesses during the COVID-19 pandemic.
“But today, thanks to Donald Trump’s chaos and incompetence, the numbers just aren’t adding up for Wisconsin families,” Brennan says in the video. “Costs, like everything else, are out of control. And coming from a family that had to make every dollar count, I know what that feels like.”
Brennan’s video ends with a nod to the race for the Legislature, where Democrats are hoping to flip Republican majorities for the first time in more than a decade. He said with “fair maps” and a Democratic governor, “we can stay true to our values and deliver change.”
Brennan is currently the president of the Greater Milwaukee Committee. Prior to joining Evers’ administration, he was CEO of the Discovery World museum for 11 years. He also worked previously for the Redevelopment Authority of Milwaukee and the Greater Milwaukee Convention and Visitors Bureau. He was a legislative assistant to Democrat Tom Barrett when Barrett served in Congress.
Brennan joins an already crowded field of Democrats vying for the party’s nomination. Other candidates to announce include Lt. Gov. Sara Rodriguez, Milwaukee County Executive David Crowley, Madison state Sen. Kelda Roys, Madison state Rep. Francesca Hong, former Wisconsin Economic Development Corp. CEO Missy Hughes and former Lt. Gov. Mandela Barnes.
Only two Republicans — U.S. Rep. Tom Tiffany, R-Minocqua, and Washington County Executive Josh Schoemann — are running for the GOP nomination at this point. It’s been reported that former Republican gubernatorial candidate Tim Michels, who lost to Evers in 2022, and former Republican U.S. Senate candidate Eric Hovde, who lost to Tammy Baldwin in 2024, are also considering entering the 2026 race for governor.
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