Last week Governor Jim Doyle announced a new phrase that is aimed at setting Wisconsin apart from the crowd– “Originality Rules.”It’s being called a “brand platform” that other groups can build on to draw new business to the state.A number of Wisconsin cities already have brands of their own, or are developing ones.Patty Murray has more on the branding concept…
News with a little more humanity
WPR’s “Wisconsin Today” newsletter keeps you connected to the state you love without feeling overwhelmed. No paywall. No agenda. No corporate filter.
Wisconsin Public Radio, © Copyright 2026, Board of Regents of the University of Wisconsin System and Wisconsin Educational Communications Board.
