Wisconsin Demand For Guns, Ammo Hasn’t Subsided Since Start Of COVID-19 Pandemic

'Panic Buying' And Supply Issues Force Retailers To Ration Bullet Purchases

Signs point out quantity limits on certain types of ammunition
Signs point out quantity limits on certain types of ammunition at Dukes Sport Shop, Wednesday, March 25, 2020, in New Castle, Pa. Keith Srakocic/AP Photo

The spike in demand for guns and ammunition driven by the COVID-19 pandemic has not subsided in Wisconsin. Gun dealers around the state say they are still having trouble keeping shelves stocked 10 months after the first cases of coronavirus were reported here.

In late March, Pat Kukull of Superior Shooters Supply in the city of Superior told WPR she estimated her gun sales had spiked by as much as 500 percent. In an interview in December, she said the situation has been stressful with demand being “absolutely solid” every day.

“This is not a happy time,” said Kukull. “Are we clearing out old inventory that’s been here for a while? You bet we are. But for the most part, this is not the way we want to do business. You know, we want this to be a good experience for the buyer and a good experience for us.”

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Kukull said she prefers when customers looking for firearms have multiple options and her staff can spend more time to educate new buyers.

She said panic buying has forced her to ration bullets to one box per person, and she’s even had trouble getting pepper spray, mace and air rifles.

COVID-19 has been the main driver of panic buying, said Kukull, but protests and riots have contributed.

“And then, like everything else, once somebody knows that they can’t go into a store and buy 2,000 rounds of … ammo like they used to, now it’s starting to feed on itself,” Kukull said.

Troy Dormady has worked at Moe Hardware Hank and Sporting Goods in River Falls for more than 20 years and has never seen demand like this. He said the rush for ammunition started with calibers for handguns like .380 and 9mm. Then Dormady said it spilled over into everything else, even common rifle rounds used for deer hunting.

“I never thought I’d run out of 30-30 shells ever,” Dormady said. “I mean, I had a basement full and, yeah, I ran out of 30-30 shells for a couple of weeks there.”

Dormady and Kukull said ammo production was also impacted by COVID-19. In July, Remington Arms Co. filed for bankruptcy protections in federal court. Dormady said he got a letter from another ammunition manufacturer that it was in talks to purchase the rights to the Remington brand.

“Hopefully by next deer hunting season we should have most of your deer calibers, provided the virus starts to go away and we don’t get any more massive riots,” said Dormady.

In Racine, Mike Arts is a manager at Shooters Sport Center. He said he’s been able to get a few more guns than he was two months ago, but demand is still high for most calibers.

Arts said his staff members are asked all the time why ammunition is so scarce and when things will improve.

“You know, we don’t do the sourcing of the raw materials,” said Arts. “We don’t know what their staffing is like. We don’t know what they’re COVID procedures are like.”

He said the firearms industry has been through runs on ammunition and guns before and there’s no telling when things will get back to normal.

“It doesn’t matter whether you’re talking refrigerators or 9mm,” said Arts. “You know, when everybody bought everything that there was, it just takes a while for it to come back.”