The 23rd Annual Pumpkin Run ATV/UTV Rally kicks off Columbus Day weekend in Mercer, Wisconsin. The event, held Thursday, October 9 through Sunday, October 12, promotes riding in Iron County, Wisconsin – the ultimate ATV and UTV adventure! A Multi-day poker run, ATV, UTV and lawn tractor pulls, the Great Pumpkin Parade through downtown Mercer, and a pumpkin party on Saturday night are some of the Rally highlights.

The fun starts on Thursday, October 9th at 9am with registration and packet pick-up at both the Mercer Area Chamber of Commerce and the Hurley Chamber until 4pm. The poker run, with stops at businesses throughout Iron County, begins at 3pm on Thursday and runs through Sunday until 5pm. The cost to participate in the poker run is $20 for one sheet, $30 for two sheets.

On Friday, October 10, we are bringing back the fan favorite activity from last year offered at Lazy Ace Saloon; a pull, where riders may test their skills against the Z Force ATV Sled, which will begin at 2pm. ATVs, UTVs, and lawn tractors will compete in different classes for prizes. The cost is $10 for the first pull and $5 for a second try. Riders register in-person the day of the pull. This event is now hosted by the Mercer Dusty Loons.

Saturday is a day filled with fun events, A Mud Pit is held at Liberty Way Tap House from 2pm-4pm on Saturday October 11, 2025. An old-time favorite, The Great Pumpkin Parade, will be at 5pm on Saturday, October 11th through downtown Mercer. ATVs and UTVs may begin to line up at the Mercer DNR Ranger Station at 4pm. Riders are encouraged to decorate their vehicles and wear costumes in keeping with a Halloween theme. Prizes will be awarded. The Rally concludes with a Pumpkin Party at Yukon 51, right after the parade. The Pumpkin Party features raffles, food, drink, a bonfire, and live music. Poker Run participants may draw their final hands for a chance to win cash prizes.

Mercer is the place to spend the Columbus Day weekend, with over 200 miles of ATV/UTV trails, special Pumpkin Rally offers at area businesses, activities with fellow riders, and loads of opportunities to win prizes.

The Mercer Pumpkin Run ATV/UTV Rally is organized by the Mercer Area Chamber of Commerce with the help of The Mercer Dusty Loons ATV Club, as well as the Hurley Chamber of Commerce, Iron County businesses and volunteers.

For information on registration, cost, activities, and times, please visit MercerPumpkinRunRally.com, call the Mercer Area Chamber of Commerce office at 715.476.2389, or email info@mercercc.com