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Walker Touts State Tourism Numbers

Gov Says Less-Visited Parts Of The State Are Ripe For Expansion

Travel Wisconsin 

Tourism in Wisconsin continues to grow and Gov. Scott Walker said that’s having an economic impact on the state that shouldn’t be taken for granted.

Back in 2013, a record 100 million visitors came to Wisconsin, with an economic impact measuring $17.5 billion.

At the Wisconsin Governor’s Conference on Tourism in La Crosse Monday, Walker said his administration will keep pushing well-known attractions in Milwaukee, Madison, and the Wisconsin Dells. But he said there’s potential for growth in other areas like the Coulee Region, Apostle Islands, and Door County.

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The Department of Tourism focuses marketing on Chicago, the Twin Cities, and northeast Iowa. Walker said many visitors end up returning.

“I always thought that if there was a slogan it would be ‘Exceeds Expectations,’ because when people come to our state, particularly when they come to big conventions or conferences, they’re just blown away at the beauty. They’re blown away at the attractions whether it’s in Milwaukee or one of our smaller towns or communities.” Walker said.

Tourism numbers for 2014 will be released in May.