A Wisconsin-based clothing company has signed a two-year partnership with The Weather Channel to supply outerwear and apparel to the network’s on-camera meteorologists in the field.
The Wisconsin State Journal reports the arrangement with Lands’ End began Tuesday. About 30 meteorologists will be outfitted with the company’s apparel and outerwear for covering severe weather and daily forecasts.
Lands’ End spokeswoman Michele Casper said the partnership will give the company additional visibility and will also include promotions on The Weather Channel’s social media.
Stay connected to Wisconsin news — your way
Get trustworthy reporting and unique local stories from WPR delivered directly to your inbox.
Casper said negotiations began in May and the company was one of several bidders for the contract.
Lands’ End has also signed a contract with Delta Air Lines to supply about 60,000 Delta employees with uniforms. The new uniforms will be available next spring.
© Copyright 2025 by The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
