‘Giving Tuesday’ Campaign Aims To Help Local Nonprofits

Movement Seeks To Help Nonprofits Similar To Black Friday, Cyber Monday


For some, Dec. 2 is marked as Giving Tuesday, a global movement that aims to help local organizations. Officials with Dane County’s largest food pantry are hoping to benefit at a time more working people are coming in for assistance.

This time of year, holiday generosity is often measured in terms of sales at retail stores and online. Now, some nonprofits hope to broaden the message of giving. Following Black Friday and Cyber Monday is Giving Tuesday (AKA #GivingTuesday), a time to donate to nonprofits.

Pat Gallagher, the community relations director for the River Food Pantry in Madison, said this time of year the pantry gets most of its donations, but need is year-round.

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“People want to give at Thanksgiving and Christmas, they’re thinking of folks in need at that time. This is a big time. We can use the help year-round, especially when we get into January, February,” Gallagher said.

River Food Pantry is Dane County’s largest pantry. Gallagher said they served 700 meals the week before Thanksgiving.