College Athletes Pursue New Moneymaking Options, Leaving Your Rural Roots

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Wisconsin’s Kobe King shoot over Michigan State’s Aaron Henry during the first half of an NCAA college basketball game in the semifinals of the Big Ten Conference tournament, Saturday, March 16, 2019, in Chicago. AP Photo/Nam Y. Huh

College athletes now have the ability to profit from their name, image, and likeness. We find out what options that opens up and how Wisconsin athletes are already seizing the moment. We also talk with an author about what moving away from a rural hometown meant for her sense of community and self.

Featured in this Show

  • Student-Athletes May Now Profit From Their Likeness — Now What?

    With a temporary policy — and a big rules change — in place, student athletes in Wisconsin and beyond are beginning to take advantage of the opportunity to profit from their name, image and likeness like never before. We check in on what they can and can’t do, and what this means for the NCAA and the economy, with a WPR education reporter and a national sports and media reporter.

  • What Choosing To Leave Your Rural Roots Can Mean For Community

    A new book explores what it means to feel connected to a place, and why the rootedness that was once ingrained in farm towns and rural communities gave way to many young people choosing to leave as young adults. We talk to the author abut her own experience of small town life and death, and what lessons we can learn.

Episode Credits

  • J. Carlisle Larsen Host
  • Rob Ferrett Host
  • Lee Rayburn Technical Director
  • Tyler Ditter Technical Director
  • Steven Potter Technical Director
  • Sarah Hopefl Technical Director
  • Tim Peterson Producer
  • Natalie Guyette Producer
  • Rich Kremer Guest
  • Ben Strauss Guest
  • Grace Olmstead Guest

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