Summerfest saw an increase in attendance this year compared to last year's event.
Preliminary data shows that the world's largest music festival hosted a little over 840,000 patrons, a 4.3 percent increase from last year. John Boler is the chief marketing officer for Summerfest. He says that relatively good weather, a diverse music lineup, and the addition of new daytime activities contributed to the increase. Attendees traveled to Milwaukee from all 50 states and 40 countries.
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"It still is Milwaukee's cornerstone event, but clearly, this year, the attendance came from the globe," said Boler.
Revenue for the event was also up and food and beverage sales increased 7 percent over last year's totals.
