College athletes and paid endorsements

Air Date:
Heard On The Larry Meiller Show
The quarterback steps back while holding the ball before deciding what to do.
Wisconsin quarterback Graham Mertz holds the ball during the Badgers’ game against Penn State on Saturday, Sept. 4, 2021, at Camp Randall Stadium in Madison, Wis. Angela Major/WPR


Last year, the NCAA changed their rules to allow college athletes to profit from their names, image and likeness. We take a look at how this change has affected the players and their teams.

Episode Credits

  • Larry Meiller Host
  • Jill Nadeau Producer
  • Trina La Susa Technical Director
  • Tom O'Guinn Guest