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Home > The Commercial Takes On New Tone During Pandemic

Central Time [1]
A woman salutes the camera from her stood-up couch in a Burger King commercial.

The Commercial Takes On New Tone During Pandemic

By Natalie Guyette

Companies reacted swiftly to create ads aimed at empathizing and creating feelings of community during quarantine. We talk to a critic who notes the odd absence of products in these commercials, and their tendency to all sound and look eerily similar.

Related Links: 
The Pandemic Ad Salutes You [2]
Host: 
Rob Ferrett [3]
Guest(s): 
Amanda Hess [4]
Producer(s): 
Natalie Guyette [5]

Source URL: https://www.wpr.org/commercial-takes-new-tone-during-pandemic

Links
[1] https://www.wpr.org/programs/central-time
[2] https://www.nytimes.com/2020/05/22/arts/pandemic-ads-salute-you.html
[3] https://www.wpr.org/people/rob-ferrett
[4] https://www.wpr.org/people/amanda-hess-0
[5] https://www.wpr.org/people/natalie-guyette