Lack Of Insurance, Unfamiliarity With Health System Hinders Care For Rural Wisconsinites

Wisconsin has seen a significant expansion of health coverage in recent years, with the number of uninsured residents declining in both rural and urban areas. But some of those who may need health insurance the most aren’t getting it. Farmers, for instance.

The U.S. Bureau of Labor Statistics shows they have comparatively high rates of injury and death. That’s why a group called Covering Wisconsin is looking at how to improve rural resident’s understanding of insurance and how to access care.

“What we know is that rural populations in particular, and especially farm families, have traditionally not been connected with health insurance and the mainstream health care delivery system in a lot of ways,” said Donna Friedsam, the group’s director. “And when they are, they don’t often get the same kinds of information that may be available in more populated areas.”

This project is the recipient one of nine grants awarded this year to extend the University of Wisconsin-Madison’s impact across the state. Friedsam’s proposal will get $110,000 to explore health insurance literacy.