For the past thirteen years, the Downtown Beloit Association has hosted “Holidazzle,” a unique, evening shopping experience in historic Downtown Beloit! This event draws thousands of residents and visitors to revel in the holiday spirit and festivities while supporting small businesses, artisans, and craftspeople. Now in its 14th year, Holidazzle continues to grow, with 30-plus businesses participating. In addition to the plethora of exceptional items for sale, shoppers can enjoy live carolers, a free trolley, free holiday treats and sweets, and free adult beverages and hors d’oeuvres at Hendricks Center for the Art. Even Santa makes a visit to Holidazzle!