Joy Cardin
from Thursday, September 16, 2010 at 6:00 AM
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| High-fructose corn syrup is getting a bad rap, but a Washington, D.C. group says it’s no more unhealthy than sugar. After six, Joy Cardin’s guest discusses the push to get the term “corn sugar” approved for use on food labels. Then, after six-thirty, the talk turns to whether name-changes are an effective way to boost a product’s image.
Guests:
- Audrae (AW-dray) Erickson, President, Corn Refiners Association.
- Deborah Mitchell, Executive Director, Center for Brand and Product Management, University of Wisconsin School of Business. |
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