Listen to WPR online Return to the WPR Home Page
Joy Cardin
from Thursday, March 4, 2010 at 6:00 AM
You may not think much about the different sounds you hear every day, but they can have a major impact on your brain, including a big effect on how you shop. After six, join Joy Cardin and her guest to listen to the most addictive sounds in the world, and discuss their power over people. Guest: Martin Lindstrom, author, “Buyology: The Truth and Lies About Why We Buy” and “Brand Sense: Sensory Secrets Behind the Stuff We Buy.” TIME Magazine article about sound and advertising: http://www.time.com/time/magazine/article/0,9171,1966467,00.html

Downloaded programs can be played at any time in the future from your PC, copied and played on your portable MP3 player or even burned onto CD's for playback in your car or home stereo. Please note however that you may not sell, edit or otherwise modify the content of these programs. Also we must limit each visitor to 20 downloads per day. All programs are copyrighted by University of Wisconsin-Extension. More questions? See our FAQ Page

Please note that the amount of time required to download a one-hour WPR program will vary depending on the speed of your internet connection. See the table (right) for estimated download times.

Once you click on the "Start Download Now" button below, the download dialog window may not appear for several seconds. Do NOT click on the button more than once or your download request may be refused.
ConnectionSpeedEst. Time
Dial-Up50 Kbps50 Minutes
DSL Line250 Kbps10 Minutes
Cable Modem1 Mbps2 Minutes
High Speed Cable5 Mbps30 Seconds
Corporate LAN10 Mbps15 Seconds

Please click only ONCE
When you start the download, several dialog boxes may appear on your screen:
  1. If a "file download" box appears, simply click the "SAVE" button.
  2. If a "Save-As" box appears, locate a folder where you want to save the MP3 program file and click "SAVE".
  3. Some browsers will automatically save the file to a pre-determined location (often to your desktop or Documents folder).
  4. A "Download Progress" box may appear showing the file downloading to your PC. When the download is completed, you may receive a final "Download Complete" indication. You can then CLOSE this dialog box.
  5. Mac Users: iTunes may automatically launch and start playing the file after it's downloaded.
The WPR Homepage   |   WPR Archives Index Page   |   Become a Member



HOME | ABOUT | PROGRAM INDEX | MEMBERSHIP | SPONSORSHIPS | WPR NEWS
IDEAS NETWORK | NEWS & CLASSICAL NETWORK | RADIO STORE
LIVE STREAMS | AUDIO ARCHIVES

For questions or comments about our programming, call Audience Services
at 1-800-747-7444, email us at listener@wpr.org, or use our Online Feedback Form.
View our Privacy Policy.   Send comments about our website to webmaster@wpr.org.

©2013 by Wisconsin Public Radio - a service of the
Wisconsin Educational Communications Board
and University of Wisconsin - Extension.