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Joy Cardin
from Thursday, August 7, 2008 at 7:00 AM
The main event at the Olympics may be in the marketing arena, as China presents itself to the world, and western businesses market their products to the most populous nation on the planet. After seven, Joy Cardin and her guest look at China's Olympic marketing efforts, and whether they'll be overshadowed by protests at home and around the world. Guest: Dave Zirin (ZIE-rin), sports columnist, The Progressive magazine. Author forthcoming, “A People’s History of Sports in the United States”. www.edgeofsports.com

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