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Kathleen Dunn
from Friday, November 16, 2007 at 9:00 AM
Kathleen Dunn’s guest, after nine, says that marketers looking to ride the "Green wave" must back their eco-friendly words with socially responsible actions, or risk a consumer backlash. Guest: Raphael Bemporad, co-founder, Bemporad Baranowski Marketing Group (BBMG), www.bbmg.com.

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