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At Issue with Ben Merens
from Wednesday, July 9, 2008 at 5:00 PM
The balance of power for businesses today has changed because dissatisfied consumers can now share their complaints online with thousands of other consumers. After five, Ben Merens and his guest discuss how businesses can increase their credibility in a consumer-driven environment. Guest: Pete Blackshaw, Executive Vice-President of Strategic Services, Nielsen Online. Co-founder, Word of Mouth Marketing Association. Author, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World."

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