Gifts of Stock
When you donate stock to Wisconsin Public Radio, you'll also become a WPR member. If your stock was held for more than 12 months, you'll receive a two-fold tax savings as well:
- You won't pay capital gains tax on the increase in value of your stock.
- You receive a tax deduction for the full fair market value of the stock on the date of the gift. When you subtract the tax savings from what you paid for the stock, your donation may cost just pennies on the dollar! This is especially true for stock that has appreciated substantially in value.
To donate stock to Wisconsin Public Radio, you or your broker can call our Robert W. Baird Investment Advisor, Sandy Gehler, at 608-830-3526. Please provide:
- Our Account #: 8748-9258
- Our DTC #: 0547
Once you've set up your gift of stock, please let Membership Services know at 1-800-383-9772 or membership@wpr.org.
Thank you for investing in the programs that you enjoy on Wisconsin Public Radio!
