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Become a WPR Corporate Sponsor

A SMALL INVESTMENT IN SPONSORSHIP PRODUCED GREAT RESULTS FOR OUR EVENT! I FEEL A LITTLE BURST OF PRIDE EVERY TIME I HEAR SUPPORT FOR WISCONSIN PUBLIC RADIO COMES FROM RUTABAGA, THE PADDLESPORT SHOP. PEOPLE TELL ME ALL THE TIME THAT THEY HEARD MY FIRM’S NAME ON WPR — AND THEN THEY THANK ME FOR BEING A SUPPORTER! WISCONSIN PUBLIC RADIO CORPORATE SPONSORSHIP: GOOD FOR YOUR COMMUNITY AND YOUR BOTTOM LINE.

WPR Audience Profile

 WPR Audience Profile broken into pie charts based on age, income and education.

THE HALO EFFECT

Three in four listeners say their opinion of a company is more positive when they learn that it sponsors public radio.

  • Public radio listeners are independent, discriminating shoppers; they tend to privilege quality over price.
  • Public radio listeners are socially responsible, curious, creative, independent lifelong learners.
  • Public radio listeners are more likely to hold management positions and work in professional occupations.

(Source: GfK MRI Doublebase 2010. NPR Profile 2011, published by NPR Audience Insight & Research.)

Sponsorship Opportunities

Digital Sponsorships

Be heard and seen on some of the most popular websites in public media
  • 2.3 million website visitors each year
  • Exposure for your business on 3 separate websites: wpr.org, ttbook.org, wprnews.org
  • Online Visual Sponsorship: Your logo and message with a click through to your site
  • See examples
  • wpr.org
  • ttbook.org
  • wprnews.org
  • Online Audio Sponsorship: Your audio message plays before or during an online audio stream, podcast or archived program
  • Hear examples
  • Live/archived sponsorship examples: ttbook.org, wpr.org
  • Podcast example

On Air Sponsorships

Reach our amazing audience with 15 second
radio announcements
  • 450,000 listeners each week
  • Regional or Statewide
  • Ideas Network or NPR News & Classical Music Network
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