Science and technology are all around us all the time, but whether people truly appreciate and understand what’s going on and why it’s important often comes down to how well complex ideas are presented to the general public.
One person who has made communicating about science his life’s work and passion is University of Wisconsin-Madison Chemistry Professor Bassam Shakhashiri. He’s not only a respected scientist, but he’s committed to showing children and adults alike how amazing science can be. Shakhashiri said he feels that as a scientist, developing those communication skills is vital for many reasons.
“Not the least of...
