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Al Ross is the host of the Spectrum West which airs on Thursdays at 10 a.m. on 88.3 WHWC-FM/ Menomonie-Eau Claire and 88.7 WRFW-FM/ River Falls, with a repeat broadcast at 7 p.m. Fridays on 89.7 WUEC-FM/ Eau Claire and 90.7 WVSS-FM/ Menomonie. The program, which focuses on arts and culture, has been on the air since 1994. It includes a regular calendar segment highlighting upcoming concerts and performances.

Ross was born and raised in the Fox River Valley. He started his broadcast career in 1970 in Michigan. In 1983, Ross began writing/producing as creative director for Sundance Broadcasting in Milwaukee. He also hosted AM Milwaukee, a morning talk show on WOKY-FM. In 1988, Ross moved to Tampa, Fla. and worked as a Creative Director for Cox Communications.

Ross missed the four seasons of Wisconsin and moved back in 1990. He began working as creative director for Central Radio Group, which is now known as Maverick Media, in Eau Claire. In 1993, Ross began his own business as an independent producer.

Contact Al Ross at alan.ross@wpr.org or call 715-839-3868