Al Ross is the host of the Spectrum West which airs on Fridays at 5pm on WHWC-FM 88.3 Menomonie-Eau Claire. The program, which focuses on arts and culture, has been on the air since 1994. It includes a regular calendar segment highlighting upcoming concerts and performances.
Ross was born and raised in the Fox River Valley. He started his broadcast career in 1970 in Michigan. In 1983, Ross began writing/producing as Creative Director for Sundance Broadcasting in Milwaukee. He also hosted ?AM Milwaukee,? a morning talk show on WOKY. In 1988, Ross moved to Tampa, Florida and worked as a Creative Director for Cox Communications.
Ross missed the four seasons of Wisconsin and moved back in 1990. He began working as Creative Director for Central Radio Group, what is now known as Maverick Media, in Eau Claire. In 1993, Ross began his own business as an independent producer.
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