Wisconsin Public Radio
> Young Entrepeneurs Brand State Pride
Young Entrepeneurs Brand State Pride
By Mike Ewing
Friday, August 10, 2007, 12:00am
While many Wisconsin residents don Cheeseheads in order to show their pride for the dairy state, it isn't exactly causal apparel. But a new brand started by two UW-Madison students is proving to be a popular alternative. Mike Ewing reports...