Using Teens Through Social Media, Fuel Standards, The Antibiotics Frontier

Air Date:
Heard On Central Time

Do teens use social media or does social media use them? Cynthia Schuster and Veronica Rueckert talk to the producer of a new documentary on how marketers promote their products using teens. Then they look new fuel standards for heavy-duty vehicles like trucks and school buses, and explore the frontier of antibiotic research.

Featured in this Show

  • Teens And Social Media: A Marketing Dream Come True

    A new FRONTLINE documentary looks at how marketers and advertisers use teens through social media to promote their products.

  • President Obama Orders Tougher Fuel Standards For Heavy Duty Vehicles

    An energy reporter talks about President Obama’s push to increase fuel standards on heavy-duty vehicles.

  • The New Frontier Of Antibiotics

    The race to develop new antibiotics is on. We’ll hear from researchers who are turning to the deepest parts of the ocean to find new organisms that can become our next antibiotic weapon against drug-resistant bacteria.

Episode Credits

  • Cynthia Schuster Host
  • Veronica Rueckert Host
  • Galen Druke Producer
  • Chris Malina Producer
  • Frank Koughan Guest
  • Alex Guillen Guest
  • Jon White Guest
  • Marcel Jaspars Guest

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