1. Is WPR a nonprofit?
Yes. The Wisconsin Public Radio Association (WPRA) is the official name of the nonprofit 501(c)(3) fundraising arm of Wisconsin Public Radio (WPR). When you donate to WPR, you are really donating to the WPRA and becoming a member of the WPRA. For more information, visit www.wpra.org.
2. How much of my donation actually helps pay for the Wisconsin Public Radio programs I listen to?
About 66% of all funds in Fiscal Year 2012 (from the graphs: 47% programming and 19% broadcasting). That means that for every $1 you donated to Wisconsin Public Radio, 66 cents was put toward making the program (or acquiring the program from NPR or another national source) and broadcasting the program/transmitting the content to you.
3. Does WPR receive tax-payer support?
Yes, importantly, some of your state and federal tax dollars do support Wisconsin Public Radio (see Federal (CPB) and Direct State/Univ on the graph). However, without the 41% of our budget that comes from listeners - the single largest source of revenue - we would not be able to continue operations.
4. How does Wisconsin Public Radio rate as far as how much they spend on fundraising?
In Fiscal Year 2011 (July 1, 2010 through June 30, 2011, the most recent year for which data has been compliled and audited), 13% of all WPR expenses were fundraising expenses. Listener revenue of $6.83 million and corporate revenue of $1.50 million were generated with $2.13 million of fundraising expenses, or 26%. WPR conforms to the Better Business Bureau recommendation to spend less than 35% of related contributions on nonprofit fundraising. See WPR's Annual Report at http://www.wpr.org/about/newsletters.cfm for more detail.
5. How much money does WPR need to do business each year?
The total revenue goal for Fiscal Year 2012 (July 1, 2011 through June 30, 2012) is about $17 million, of which $1.6 million is sought from corporations (underwriting) and $6.54 million from listeners. To reach our listener-contribution goal, we count on renewal gifts and additional gifts from our current members, donations from brand new members, and donations from rejoining members. Our methods for raising this money include on-air pledge drives, direct mail, email and web campaigns, on-air promotions, and telemarketing.
6. How many pledge drives do you have each year?
Typically, three. Historically, 12 days in October, 9 days in February or March, and 1 to 5 days in May. In general, it is our goal to raise the same amount of money in fewer days of on-air fundraising. For example, in Fiscal Year 2009 we had 24 days of on-air fundraising; in Fiscal Year 2011 we had 21 days.
7. Is my donation to Wisconsin Public Radio tax-deductible?
Yes. Wisconsin Public Radio is a 501(c)(3) organization and your donation to WPR is tax-deductible, less the fair-market value of any thank-you gift you received. Your Wisconsin Public Radio tax letter will list any thank-you gifts you received and shows the total tax-deductible amount. Tax letters are sent immediately after every gift is paid in full, and in January for any installment gifts made during the year.
8. How many members does WPR have?
We currently have about 48,000 active members. "Active" is defined as people who have made a financial contribution in the past twelve months.
Do you have a suggestion for additional funding FAQs? What would you like to know? Send us your question and we'll consider adding it to this FAQ.
Member contributions including major gifts and bequests.
Money from the state (tax dollars) and university in the form of GPR (general program revenue) support.
The WPR studios are located on the UW campus. This category represents the value of WPR's use of UW System facilities and administrative support. Examples include WPR's portion of expenses for UW human resources and the use of our Vilas Hall offices.
Contributions made by local businesses and companies, sometimes referred to as "underwriting support."
Money from the Corporation for Public Broadcasting (CPB) that is granted to WPR (based on the amount of non-federal financial support we receive).
State Building Trust Funds, Public Telecommunications Facilities Program and Corporation for Public Broadcasting Digital Conversion Grants.
Merchandise and ticket sales and interest earnings on UW Trust Fund account for WPR.
Payments from Public Radio International (PRI), the distributor of WPR's national programs, namely Michael Feldman's Whad'Ya Know?, Zorba Paster On Your Health and To The Best of Our Knowledge.
Production and acquisition of broadcast programs: the costs to produce our own programs, like The Larry Meiller Show, The Joy Cardin Show or Simply Folk, as well as the cost to purchase programs from national sources, such as the purchase of Morning Edition from NPR, or A Prairie Home Companion from American Public Media.
Program transmission and interconnection, scheduling, depreciation, engineering maintenance.
Costs incurred in the solicitation of membership and underwriting revenue.
Management - Direct
Management and administrative costs.
Management - Indirect
In relation to Indirect/In-Kind Support on the revenue side, this expense category represents the allocated administrative costs incurred by the UW System on behalf of WPR. This includes people and services outside of WPR that serve WPR through their role in the university. Payroll services is an example.
Money used to pay for the Audience Services department, which is dedicated to answering listener questions and registering listener complaints and comments, as well as regional office outreach activities.