Local Identity in the World Market
APRIL 20, 2010 TUESDAY AT 3PM CT

 
 
A moisturizing lotion under the brand name Mabeli, described as the purity of the forest, is showing up in outlets like Walmart. It's an example of a new phenomenon: indigenous entrepreneurs marketing their identity in the world market.

Guest
  • Monica C. DeHart, Associate Professor of Anthropology at the University of Puget Sound, author of Ethnic Entrepreneurs: Identity and Development Politics in Latin America
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