To the Best of Our Knowledge

PROMO: 11/18/2007  "East Meets West: The New Silk Road"
*Renowned cellist Yo-Yo Ma believes music has a special way of crossing
national and ehtnic borders.  That's why he started the Silk Road
Project a decade ago.  He wanted to bring together musicians from
diverse backgrounds - Turks and Armenians, Chinese and Americans.  In
this hour of To the Best of Our Knowledge we'll talk with Yo-Yo Ma as
part of our program "The New Silk Road." 

PROGRAM RUNDOWN:   "East Meets West: Hour 3, The New Silk Road"

0:00 - 22:33        SEGMENT 1: (22:34)
            The Silk Road was once the great meeting place between
            the East and the West - a network of ancient trading
            routes winding through China and India, across Central
            Asia and Iran to the Mediterranean. British travel writer
            Colin Thubron recently spent eight months trekking the
            7,000 miles of the old route for his book "Shadow of the
            Silk Road." He talks with Jim Fleming about the book and
            the journey. Also, Yo Yo Ma is one of the world's most
            famous classical musicians. He's founded the Silk Road
            Ensemble in an effort to bring together musicians from
            different backgrounds to use music as a cultural force
            for understanding and peace.  He talks with Steve
            Paulson, and we hear music from the Silk Road Ensemble.
                    
            Segment One Outcue:  "...PRI - Public Radio
            International."

22:34 - 23:03  LOCAL OPTION with music bed (:29)

23:04 - 32:49       SEGMENT 2: (9:46)
            Marian Salzman is director of strategic content for J.
            Walter Thompson, America's largest advertising firm, and
            co-author of "Next Now: Trends for the Future."  She
            comments on the rising economic importance of China and
            India.  Also, Robyn Meredith is the author of "The
            Elephant and the Dragon: The Rise of India and China and
            What it Means for All of Us."  She talks with Steve
            Paulson about China's embrace of capitalism and the
            Indian advances in providing telephone support services. 

            Segment Two Outcue:  "...PRI - Public Radio
            International."

32:50 - 33:19       LOCAL OPTION with music bed (:29)

33:20 - 53:00       SEGMENT 3: (19:40)
            Susan Friedman is an English professor at the University
            of Wisconsin.  She tells Anne Strainchamps about her
            friendship, initiated and maintained via e-mail over the
            internet, with a young woman scholar in Iraq, facing
            death threats while trying to survive in a war zone. 
            Also, Josh Rushing spent 14 years as a Marine and was the
            spokesman for the U.S. Central Command to the entire Arab
            world.  He now works for Al Jazeera's English language
            service and is the author of "Mission Al Jazeera." 
            Rushing tells Jim Fleming how he found out everything he
            used to believe about Al Jazeera was wrong, why he went
            to work for them, and why it's in America's own interest
            to improve its image in the Arab world. 
                              
            Segment Three Outcue: PRI Audio Logo


For a copy of this hour, call 1-800-747-7444, and ask for program number
11-18-A.

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