To The Best of Our Knowledge from Wisconsin Public Radio

Bohemians used to hate anything that reeked of money. It destroyed the soul. Now, many self-styled bohemians are reveling in slate shower stalls, Range Rovers, and lava-rock grills. In this hour of To the Best of Our Knowledge, the triumphs of the "Bobo" – the Bourgeois Bohemian. Also the campaign against brand names.

David Brooks coined the word "bobo" to describe the people he calls "bourgeois bohemians." He tells Steve Paulson they're wealthy people who believe they're motivated by social concerns – they buy "practical" Range Rovers. Brooks is an editor at the Weekly Standard and author of "Bobos in Paradise."

Malcolm Gladwell is a staff writer for The New Yorker and author of "The Tipping Point." He talks with Jim Fleming about how successful marketing works and gives some examples. And he explains how a small group of people can launch a national trend. And we sit in on a marketing meeting from "The Hitchhiker's Guide to the Galaxy."

Canadian journalist Naomi Klein, author of "No Logo: Taking Aim at the Brand Bullies," tells Judith Strasser about the day brand names were left for dead on Wall St; why companies prefer to market, not make, their products; and what can happen when schools make deals with soft drink companies. And we hear Vic Teakwood and the Brand Band perform "Smells like Teen Sweatshops." Also, Julian Barnes talks with Steve Paulson about "England, England." It's his latest novel, in which all tourist attractions of England (Stonehenge, the Tower of London, the Royal Family) are recreated in one theme park. And he shares his own feelings about visiting stately homes.

Distribution dates:

• week of 08/26/2001 - hour 2
• week of 04/30/2000 - hour 1