TO THE BEST OF OUR KNOWLEDGE PROMO FOR 1/25/2009 "Wild World of Sports" *Many people treat it as a national holiday. More Americans watch it than vote in presidential elections. And it leaves an economic footprint larger than the Gross Domestic Product of 49 countries. It's Super Bowl Sunday. In this hour of To the Best of Our Knowledge, we'll go behind the scenes of the greatest day in American sport. Also, "A People's History of Sports in the United States." PROGRAM RUNDOWN: "Wild World of Sports" 0:00 - 13:26 SEGMENT 1: (13:27) Allen St. John is the author of "The Billion Dollar Game: Behind the Scenes of the Greatest Day in American Sport Super Bowl Sunday." He tells Jim Fleming about the Fox game coverage strategy that has made the broadcast so iconic and recalls some of the greatest televised moments of Superbowls past. And, of course, we hear all of them. Segment One Outcue: "...PRI - Public Radio International." 13:27 - 13:56 LOCAL OPTION with music bed (:29) 13:57 - 39:28 SEGMENT 2: (25:33) Hans Ulrich Gumbrecht is a professor of literature at Stanford University and author of "In Praise of Athletic Beauty." He tells Steve Paulson that Immanuel Kant's concept of Beauty is useful when applied to the world of sports, and that such Beauty approaches the sacred. Also, Melissa Joulwan is the author of "Rollergirl: Totally True Tales from the Track." And she ought to know. Joulwan plays for a roller derby team under the name "Melicious." She tells Anne Strainchamps why the sport's enjoying a renaissance, and why most of the players are feminists who enjoy playing with the sexual and warrior imagery. Segment Two Outcue: "...PRI - Public Radio International." 39:29 - 39:58 LOCAL OPTION with music bed (:29) 39:59 - 53:00 SEGMENT 3: (13:00) Dave Zirin may be the best young sportswriter in America. He's the author of "A People's History of Sports in the United States: 250 Years of Politics, Protest, People and Play." He talks with Steve Paulson about topics ranging from Michael Jordan's phenomenal commercial success to the lack of acceptance faced by gay professional athletes. Segment Three Outcue: PRI Audio Logo For a copy of this hour, call 1-800-747-7444, and ask for program number 1-25-A. copyright 2009 WHA Radio and the Board of Regents of the University of Wisconsin System. All rights reserved.